Essential Digital Marketing Services
For Women-Run Businesses

We start by making sure you're planting the seeds for growth in the right place. Text, video, popups, images, whatever you use on your site must be focused on your customer base. Here’s what we look at and do to ensure your messaging is attractive and compelling to your particular audience.

We check out the overall look and feel and make sure it matches your words so your visitors ‘get’ you. If any of these parts and pieces are out of whack, they won’t hang around to enjoy your content or make a purchase.

The trick is to identify what’s unique about you, add that special magic to your site, and make visitors want to engage with, buy from, or work with you. 

Let’s uncover your secret sauce and make sure it’s sprinkled liberally throughout your site.

Once we’ve added your secret sauce for humans, your site must also appeal to search engines, but people should always come first!

Once your customized SEO strategy takes root, we grow your brand foundations on your website with key product & service pages. You can certainly optimize these a-la-carte, but pillar page optimization is included in all of our SEO packages. 

The main thing about pillar pages is they create a logical website structure. But why is that important?

Search engines ‘crawl’ websites to assess their ranking value so they’ll know where (or not) to place your site in their search results. Since they run on code, they follow logical links to discover where things are, their relevance, and how they relate.

To make sure the bots or spiders (search engine crawlers) find your site in an ideal layout, your site should be carefully structured. 

Think of a spider with each leg standing on another spider. If the top spider body is the home page, each leg leads to a pillar page or hub, which leads to more legs (or content pages). 

These pillar pages should have links to all pages listed beneath them, and each page should also link back to the pillar page and other relevant pages within your site, like a spider’s web.

Once we know you’re visible, desirable, and accessible at the local level, it’s time to broaden your reach. 

We do that with an ongoing optimized blog that helps your business become an authority in your niche.

A well-maintained blog shows the search engines you’re constantly adding value for your customers. 

How? 

Adding more information helps your customers understand what your business is about and how you can help them. Regular blog posting lets your potential customers (and search engines) know you’re still active in your business and care about sharing more information.

We connect your blog to distribution channels that notify people who sign up whenever there’s something new. You need do nothing. 

We create your content calendar, write and SEO optimize posts, and publish the blog posts so you can focus on what you do best—building your business.

YES!! Now that you have visibility and engagement, it’s time to think about retaining all those hard-won customers who already like, trust, and buy from you. Why not keep them buying?

At High Meadow Digital, we create email campaigns designed to nurture, engage, and convert.

Did you know businesses using email as a marketing tool report making $36 for every $1 spent on email marketing? That’s a pretty good ROI, right?

Why does it work so well? 

Because you reach your customer in the comfort of their own inbox. When you have someone’s email address, they’re permitting you to reach out to them because they’re already interested in your business, product, or services.

What could be better than sending a warm lead more information about what you do or sell?

Let us create your email campaigns so you can enjoy better conversions and more sales from current or previous customers without necessarily creating new products.